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You are here: Home / Organize / Digital Life / Email Organization: How to Slay Your Email Inbox

Email Organization: How to Slay Your Email Inbox

clutter-free white desk with white computer monitor - text overlay "organize your email: how to achieve inbox zero".
computer on white desk - Text overlay "how to organize email like a pro".

LAST UPDATED: JULY 2020

Ready to continue on our journey to a gloriously organized computer? Yes! Me too. So far this month, we’ve decluttered our computer desktop, and make sure our computer backup system is up to snuff. That brings us to email organization.

Wait! Don’t run away! I know what you’re thinking…“I’ve got thousands of unread emails and I have no idea where to begin when it comes to organizing them all. I’m hopeless”. Nope. You’re not!

Stick with me because if you complete this week’s assignment, you’ll get to experience the high of a decluttered email inbox and you’ll put a system in place for making sure it stays that way.

desktop with computer displaying an organized email inbox.

{DOWNLOAD THE COMPUTER ORGANIZING CHALLENGE CHECKLIST HERE}

Email Organization: The Challenge

There are two big challenges when it comes to keeping your email inbox lean and mean:

  1.  The sheer volume of emails (like snail mail, we’re bombarded every day with so darned much of it)
  2.  Our tendency to check vs. actually process our email messages

So let’s begin by exploring some solutions to these main challenges.

Reduce the volume of emails coming in

Just like organizing your paper, the first step in the email organization process is to “turn off the faucet” as much as possible. When you have less email coming in, it obviously takes less effort to manage. From this point forward, evaluate each email message that enters your inbox with a critical eye.

Social media notifications are a great place to start. Is it really necessary to receive an email notification each time someone makes a comment on your Facebook post? Take a few minutes to review the notification settings across your main social media channels to minimize email notifications.

When you come across a newsletter in your inbox that you’ve never deemed important enough to carve out time to read, UNSUBSCRIBE. If you’re still receiving coupons from Babies R Us and your youngest child is now 10, UNSUBSCRIBE.

You get the point.

My favorite tool for streamlining the unsubscribe process is Unroll.ME. This app is the best invention since Evernote! In a nutshell, Unroll.ME generates a master list of all your email subscriptions and allows you to unsubscribe from any of them with a single click.

For the subscriptions you’ve decided to maintain, you’re given the choice to continue receiving emails from each sender directly in your inbox OR to bundle emails from particular senders into a daily “roll up” (you can choose the time of day that you’d like to receive your 1 single email roll up).

The result? A dramatic decrease in the number of emails in your inbox.

See? Like the Unroll.ME tagline says, Email doesn’t have to suck!

Screenshot of Unroll.Me email organization service.

 

Set up a routine for processing email

If I could offer only one piece of advice when it comes to email organization, it’s this:

Be proactive rather than reactive.

When you drop everything to glance at your email after hearing that notification chime on your phone, you’re letting email CONTROL YOU instead of the other way around.

This habit is a productivity killer and it undermines your ability to stick to the agenda you’ve set for yourself throughout the day. Instead, you become a slave to the agenda of others (advertisers, marketers, friends, and colleagues) who want you to view their messages at a particular time.

Setting up a routine for processing your email during the day (rather than just continuously checking it) puts you in charge of when you’ll receive incoming information.  That way, you can focus on it during a time when you’re able to take action and make necessary decisions associated with each email.

The frequency of your email processing sessions will vary depending on your situation. I typically process email first thing in the morning, and again in the evening before shutting down my computer for the night.

So what does an email processing session entail?

It involves going through the messages in your inbox and making a decision as to what needs to be done with the message. Your choices include:

  • Unsubscribe
  • Delete (Trash)
  • Take Action
  • File away for Reference

Sound familiar? It should since it mirrors the paper organization process.

Action Emails

For messages that require action, my rule of thumb is to complete the action during the email processing session if I can accomplish it in less than 5 minutes. Otherwise, I schedule the task in my task management system.

If you subscribe to a lot of newsletters (like me), you’ll definitely find it useful to take advantage of the filtering options that your email client provides. Using this technology helps you to keep a clean inbox by automatically diverting reading materials such as newsletters to a separate “TO READ” folder.

To set up a filter in Gmail, click on the down arrow in the upper left corner and choose the “Filter messages like this” option:

demonstration of Gmail filtering function.

 

Next, set the parameters for your filter. For this example, I indicated the email sender I’m targeting in the “From” box:

screenshot of filtering emails in Gmail.

 

Next, instruct Gmail to bypass the inbox and send any messages from this sender directly to another folder that you designate (in this example, all emails from natalie{at}refinedroomsllc.com get sent directly to my NEWSLETTERS TO READ folder):

screenshot of how to filter emails using Gmail.

 

You’ll need to set aside a regular time each week to read the messages that get automatically diverted to the TO READ folder.

Reference Emails

There are several ways to manage those email messages that you’re keeping for reference.

The most common method for storing reference emails is via a folder system within your email client. Messages can be categorized into folders in a way that is most intuitive for you (e.g., by topic, date, sender, project, etc.).

If you find that managing a bunch of nested folders is too time-consuming, you can choose to consolidate all of your reference emails into one large folder and name it “REFERENCE” or “ARCHIVES” and rely on your email client’s search function to retrieve a specific message if you need it in the future.

Does it seem radical to toss all of those emails into one folder? Not when you realize how few messages you’ll ever truly need to retrieve.

Remember the statistic that we retrieve only 20% of the papers that we file away? The same holds true for email my friend!

A Peek in My Email Inbox

I keep separate personal and business email accounts. I use Gmail for my business email in conjunction with an awesome little app called Sortd . Sortd transforms Gmail into a drag-and-drop workspace with columns of customizable lists. You can read more about the awesomeness of Sortd here.

Take a look at Sortd in action:

email organization tip for Gmail users - use Sortd app to categorize incoming emails into organized lists

This is what my inbox looks like immediately after an email processing session. I started off with 45 unprocessed emails in the far left column. After deleting 30 of them (some of which were associated with a quick action that I completed during the session), I was left with reference emails and emails that are associated with an action I need to take.

Depending on how much time I have available (or how lazy I’m feeling), I file the reference emails away immediately into their appropriate file folder or drag them into the far right column and batch file them at the end of the week.

I break up my action-oriented emails into 3 categories:

  1. General To Do
  2. Follow Up Correspondence
  3. To Read (I used to filter my newsletters to a separate folder, but since discovering Sortd, I actually prefer consolidating them into a To Read column).

Voila…Inbox Zero!

More Email Organization Tech Tools to Explore

There’s a whole world of email automation tools out there for you to explore that can help streamline the email management process. Here’s just a few that you may want to check out:

  • Boomerang
  • Mailstrom
  • Sanebox

Options for Tackling Your Email Backlog

Now that you’ve drastically reduced the volume of incoming emails and have a process for managing your new email, we need to talk about that email backlog.

If your backlog consists of only 100-200 emails, consider spending the necessary time to process the backlog as you would the new incoming mails a little at a time over the next week.

If your backlog is much larger than that, I recommend starting with a clean inbox today by creating a new folder within your email client called EMAIL BACKLOG or OLD EMAILS.

Move all of your existing emails into this folder and mark them all as unread.
computer folder icon labeled "Email Backlog".

You can choose to keep all of the emails in this folder for future reference, or sort the emails by date and make a decision to delete all of the messages that were received prior to a particular date that you’ve selected.

Declaring email bankruptcy is a pretty drastic measure, but one that you might consider a viable option if your inbox is totally out of control.

Learn about the process of declaring email bankruptcy here.

 

YOUR EMAIL ORGANIZATION ASSIGNMENT:

  1. Sign up for Unroll.ME in order to drastically reduce the volume of incoming emails
  2. Establish a routine for processing your email inbox (a set time of day)
  3. Determine a method for storing your reference emails
  4. Explore technology tools for streamlining email processing (e.g., filters, Sortd)
  5. Determine how you’ll handle your current email inbox backlog and execute the plan

I’d love for you to share a screenshot of your organized inbox on Instagram (use the hashtag #OrganizeandRefineChallenge and don’t forget to tag me!)

 

Other Computer Organization Tutorials:

  • How to Organize Your Computer Desktop
  • How to Organize Passwords
  • How to Create an Effective Computer Backup System

 

"PIn it for later" button

computer on white desk - Text overlay "how to organize email like a pro".

 

 

This post is part of the Organize and Refine Your Home Challenge

Organize and Refine Your Home Challenge Logo.

 

Photo Credit:  Image © Depositphotos.com / CorDesign

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Be Productive// Digital Life// Habits & Routines// Information// Organize & Refine Your Home Challenge// Organizing Process// Organizing Products & Tools// Organizing Project Gallery// Popular Posts// Productivity Processes// Productivity Tools15 Comments

« How to Create a Solid Computer Backup System
How to Organize Passwords + Free Password Tracker Printable »

Comments

  1. Sue Lazarus says

    July 30, 2019 at 6:17 pm

    Hi there, I was wondering if Unroll Me works with Hotmail accounts?

    Reply
    • Natalie Gallagher says

      July 31, 2019 at 1:27 pm

      Unless something has changed in the past year or two, the answer is YES!

      Reply
  2. Janet Barclay says

    July 3, 2019 at 11:38 am

    Wow, great tips! I’ve been using Unroll.me for a while, but lately I was finding the links in the rolled up emails didn’t always work properly and I’d have to find the original if I wanted to check it out. Once I figured that out, I decided to deactivate it, and it really hasn’t been too bad. Unsubscribing and using filters make a big difference!

    Reply
    • Natalie Gallagher says

      July 10, 2019 at 9:55 am

      Funny you said this, as lately, I’ve been having issues with Unroll.me. When it does work, it is such a lifesaver!

      Reply
  3. Courtney says

    November 7, 2018 at 12:56 pm

    Your website has been very helpful as I attempt to organize my digital life! Thank you so much! I use yahoo email, and I have never considered switching to gmail. Your post makes me wonder if the organizational tools are worth creating a new gmail address. Do you have any resources, articles or thoughts on whether this is worth the effort (since I’d still need to maintain the old email address) and the benefits of switching to gmail? Thank you so much!!

    Reply
  4. Marie Jackson says

    July 11, 2017 at 12:21 am

    Great tips! I’ve never heard of sortd and look forward to checking it out!

    Reply
    • Natalie Gallagher says

      July 11, 2017 at 11:41 am

      Yes, it’s a game changer Marie!

      Reply
  5. Megan says

    October 25, 2016 at 11:25 am

    Okay – I just tried that Unroll Me app – AH-MAZING! Best tool ever! Thank you so much for sharing it!

    Reply
    • Natalie Gallagher says

      October 25, 2016 at 12:41 pm

      Yes Megan, it is truly a game-changer! So glad you’re finding it to be useful!!

      Reply
    • megan says

      April 7, 2017 at 12:44 pm

      Natalie – I’m planning on sharing this post with my email subscribers today – is that okay???

      Reply
      • Natalie Gallagher says

        April 9, 2017 at 7:29 am

        Absolutely!!!

        Reply
  6. Ellen Delap says

    October 11, 2016 at 2:49 pm

    Lots of great ideas here! Thanks!

    Reply
    • Natalie Gallagher says

      October 11, 2016 at 3:40 pm

      I’m glad you found it helpful Ellen!

      Reply
  7. Carole @TootSweet4Two says

    July 27, 2016 at 4:39 pm

    Excellent suggestions! Thank you for writing in such a clear, precise and instructional way. Sharing on Pinterest!

    Reply
    • Natalie Gallagher says

      July 28, 2016 at 6:11 pm

      I appreciate that Carole, and thanks for the share!

      Reply

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